MMO Feature Request: Rebrandable MMO!

Imagine a company, perhaps the one that you work for. Imagine if that company one day told you that you were allowed to play [1 hour?] of [WoW?] per day, but that you were to play it on a company rendered game client wherein you belonged to the company guild.

This is but one aspect of how a rebrandable MMO would be able to set itself apart.

Take it a step further: your highschool allows you to have an hour of MMO time instead of a class for the semester, but on their browser, with their chat filters, and with guild-generated quests so that your teachers can assign you in-game homework.

What other possibilities exist for an MMO with a solid rebranding structure?

How about allowing features like SecondLife such that a school/company/organization/etc can establish it's own virtual real estate, potentially to provide some sort of virtual services from? Maybe you work for a car company that also trains/makes/sells virtual mounts?

Imagine if your company was the bank, IRL? Want a premium in-guild loan of some gold pieces? Maybe your character can offer home-owners insurance on the virtual real estate of other characters?

Now consider the possibilities of having rival guilds in this perspective.

Two schools send their respective guilds after each other for some intramural PvP!

Imagine the look on your Sales Manager's face if you begin handing him leads from characters inside an MMO... "Yeah, we picked up the [the-big-contract] after we saved Paul, their tech lead, from some Orcs over in the Dread Swamps of Athanore or some shit."

MMO companies just haven't quite figured out that just because your character and their equipment are persistent does not mean that we feel a real sense of ownership about the game. We own an virtual action figure with some personal history and cool equipment.

If they want to really allow people to have a sense of ownership such that they remain loyal to a game, making it rebrandable would instantly accomplish that.